ABOUT US
HOW DIRTY PARADISE WAS BORN
Dirty Paradise was born from a personal quest.
I'm Alex Guitart, designer and founder, and this story begins in 2018, when I returned from living in Australia for a while. There, I became obsessed with jewelry, with metal, with the idea of wearing pieces that truly reflected who I was… but I couldn't find anything that fit my style: either too feminine, too generic, or simply too mainstream.
Nothing had soul. Nothing had character. Nothing connected.
So I decided to do what any stubborn and creative person would do: create the pieces that I wanted to wear.
What began as a personal need ended up becoming Dirty Paradise: an independent jewelry brand born in Barcelona, for people who want pieces that say something. Pieces that accompany, that represent, that have personality.
OUR HISTORY
The first few years were pure sacrifice: hours and hours learning wax techniques, modeling, engraving, casting… in a small improvised workshop, with basic tools, a lot of intuition and zero glamour.
And in that process, my first ring was born: the Eat Pussy Not Animals, a design made entirely of wax that remains one of the brand's favorites to this day. That piece marked a turning point. It was when I understood that I truly wanted to dedicate myself to this.
At first, I made each piece myself, by hand, one by one. Everything was slow, chaotic, full of silver everywhere… but it had soul.
In 2019, more orders came in than one person could handle, so I started to build a small but extraordinary team to maintain the level I wanted to offer.
Today we continue to produce absolutely everything in Barcelona: from the initial sketch, through wax modeling and casting, to setting, final finishing, and engraving. Having everything under one roof allows us to maintain complete control over the process and guarantee a level of quality we are unwilling to compromise on.
OUR ESSENCE
Dirty Paradise is not “just jewelry”.
It's attitude. It's character. It's identity.
We create unisex pieces in 925 sterling silver and gold, always using high-quality precious metals. We design jewelry that complements the personality and spirit of the wearer.
We don't make typical catalog jewelry.
We don't do the mainstream style that floods the market.
We don't make classic jewelry or generic, soulless pieces.
Our aesthetic draws inspiration from traditional American tattoos, custom motorcycles, the art that surrounds us, and the passion that drives us to create. We don't follow trends: we reinterpret them to create pieces that last a lifetime.
And, unlike many emerging jewelry brands that sell an invented “lifestyle” and delegate all their production to external workshops, often in Bali, India or even China, our philosophy is radically different.
We don't build an empty image: we build real pieces.
We don't delegate our essence: we work on it with our own hands, in Barcelona.
We control the entire process from start to finish to guarantee something that very few offer:
jewelry of the highest quality with a lifetime guarantee.
CUSTOM PIECES
In addition to our original designs, we are passionate about creating unique custom-made pieces.
We work from ideas, photos, illustrations, or symbols that are important to each client.
There is something profoundly special about transforming a personal story into metal.
Few things are as powerful as delivering a piece that didn't exist until someone imagined it.
OUR PROMISE
At the end of the day, Dirty Paradise is about you.
To give you pieces that will last a lifetime.
To improve every design, every detail, every finish.
To offer you jewelry made by hand, not with fictions.
Our commitment is simple:
Better quality, better craftsmanship, better service. Always.
We will continue to raise our standards, refine our processes, improve our packaging, and create pieces with soul and character. And this is just the beginning.
Do you have questions, ideas, or want to create something unique?
Write to us at dirtyparadisejewellery@gmail.com. We'll reply from the workshop, as we should.